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Provided by AGPBy AI, Created 4:26 PM UTC, May 18, 2026, /AGP/ – Stats Perform has launched Opta Pulse, an AI-assisted video tool designed to help leagues, broadcasters and rights holders produce and publish sports highlights up to 80% faster. The product is available now and aims to cut manual editing work while adding data-driven context to clips across digital and social platforms.
Why it matters: - Sports publishers are under pressure to produce more short-form video for social, apps and websites without losing speed or accuracy. - Opta Pulse is designed to help teams turn live match moments into publishable highlights faster, which can improve audience engagement and expand commercial output. - The product also aims to give rights holders more value from archive footage and create new sponsor-led content opportunities.
What happened: - Stats Perform launched Opta Pulse, an AI-assisted video creation and distribution solution for leagues, rights holders and broadcasters. - The company said the system can produce high-quality sports highlights up to 80% faster than traditional workflows. - Opta Pulse was first unveiled at the 2026 Opta Forum in London. - The product is available now, with more information at the Opta Pulse product page.
The details: - Opta Pulse combines real-time Opta data, synchronised video and AI-assisted detection to help content teams identify, clip and publish key moments. - The system can generate broadcast-quality clips in under a minute, using AI-assisted detection to spot key match events. - Full highlight packages can also be produced faster than with existing tools. - The workflow is built to reduce manual editing work and lower the risk of editing errors. - Opta Pulse supports direct publishing to digital and social platforms. - The product automatically formats video for vertical and square layouts. - Opta Pulse integrates with Opta Search to help rights holders rediscover and package archive footage across more than 1,000 competitions worldwide. - Teams can use the archive tooling to build themed content, historical highlights and sponsor-led features.
Between the lines: - Stats Perform is positioning Opta Pulse as more than a clipping tool by tying video to live data and context. - That approach can help publishers explain why a moment matters, not just show that it happened. - The pitch also reflects a broader shift in sports media toward faster, platform-specific content production. - The company is linking production speed with revenue potential, especially through archive reuse and branded content.
What’s next: - Sports organisations can begin using Opta Pulse now. - Teams that adopt the product are likely to test faster highlight turnaround for live matches and archive-driven packages. - More usage may follow as publishers look for ways to scale output across more platforms with fewer manual steps. - Stats Perform says interested customers can request a demo through the product page.
The bottom line: - Opta Pulse is meant to help sports media teams publish faster, add more context and get more value from both live and archive video.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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